Category — marketing
Every entrepreneur craves for their website rushed up with intense traffic or placed in premier position in search engines. At the same time customers of Google, explore the search engine for each and every need. Hence this favorite search engine facilitates their patron with Google places which have the same structure of YellowPages listing. The best aspect of this listing is accumulating the complete data about the entire business through out the world. As a business boss you can acquire the numerous clients’ attention, when you step into the accurate junction which is Google maps. It is an immense work of Google map, the exhibits in natural listings which are straightly beneath the map. In addition, it permits the website owners to pack up the updated information in their site regarding the business. Due to the top listing in map which contains your accurate location, you could be gaining the enormous customers through phone call and e-mail. There are other wide range of Google services that you might like to see.
We know that you have the doubt that how could the business persons verify the claim and you dont have to be an seo expert just follow below given gree tips for Google Map Listing. It is very easy way to verify the account either by post card / letter or by e mail or SMS.
You can attain your listing by pursuing the below guidelines.
Step 1: If you are new bee for Google, your first duty is create an account in Google local page. If you are an existing user, then there is no objection to utilize the same account. You can notice the link that indicates the Google local in your account dashboard.
Step 2: Google facilitated you with numerous guiding principles. When you log in to this site, you should track the each step which is demonstrated by this site. You can ensure your data within fraction of minutes through SMS, even though you are provided with postcard confirmation which takes numerous days. Completing the entire information correctly about your business is a perfect tool, which always assists you to improve the business. Your next step is updating the PIN which is delivered to you within the SMS, to make sure your listing.
Step 3: Your business listing get exists in Google’s search results after completed the above procedures. Always be conscious that there is a stiff competition in the search results.
Make sure that the first page of Google is comprises with the ceiling of 7 local listings. If more competence ready to prove, then the search engine extents it into second page. When compared with the first page, the second page could seize the fewer users only.
It is an imperative aspect to obtain the progress in your local ranking. Apply all the skills on your site to acquire the listing on Google, crowded with numerous local sites. Once you win the top ranking, you could observe the abundant credits. It is the solid task only but with the persistence, you will surely attain the peak position in Google. And the best part is that without hire seo expert you can listed your website on 1st page of search engines.
December 29, 2011 Comments Off
Any business that needs to thrive will require a great deal of intense marketing. Luckily, when it comes to online marketing things become leveled between huge corporate organizations and new established markets. This is because you don’t actually need to pump huge sums of money to get your products noticed. Online marketing requires a sound strategy; everything else works gradually to your favor. You should know the reason behind fall out of any business. Here are 5 tips on online marketing for small start-up businesses.
1. Build a professional website
In this century, a business without a website is simply not going to make it right. If you want your products to reach a wider pool of clients, then you need to put up a professional website. Again, a good website does not necessarily have to cost you too much money. There are affordable alternatives to having a business website where you can start of with and plan for bigger things in future.
2. Optimize it for Search Engines
One of the mistakes that many small businesses commonly make is to have a website and leave it at that. Your website will bring more visitors to your business if it is indexed by search engines. In other words, your website needs to be optimized for search engines, otherwise known as SEO. You can hire a professional SEO company or a SEO expert to carry out the task on your behalf. You can look for link building packages that will help you to rank your website on 1st page of search engines.
3. Don’t ignore local market
Another major mistake that newly started businesses make is to concentrate too much on online marketing and ignore the local market. Your online marketing should go hand in hand with marketing in your physical locality. Use offline marketing methods such as posters, banners, leaflets, and mass media if you can afford. Your physical store should also be branded so that clients in your town can easily relate with you.
4. Money Management
No matter how smart your online marketing strategies are, if your don’t have a good money management habit, then it will be similar to filling water in a basket. Money management is a very important aspect of every business; whether small or large. As a small entrepreneur, you can choose to learn the basics of money management to cut the costs of hiring a professional. However, if your business can afford, you can hire a skilled accounts experts to take care of your business finances.
5. Hire right Employee
As business grows, more tasks will need to be handled. Since you can not handle all these tasks individually, you will need to hire some employees. The choice of your business employees will ultimately determine your success. Therefore, you need to ensure that your employees have relevant skills that will help your business flourish. Otherwise, you may still need to outsource some services; for instance, you don’t need to hire an SEO expert since you can hire a professional SEO company at a more affordable cost.
Once you have the above strategies put in place, there is no doubt your business will pick up to high heights.
April 16, 2011 2 Comments
A few years ago blogs were merely personal logs on the web where people use to expressed their ideas in a long thread of chronological posts. But today, blogs have sophisticated and are now being used for a wide variety of applications; ranging from aspiring professionals from across disciplines to big corporate organizations. If your company does not have a blog yet, this is why you should get one as soon as you can.
1. Communicate with your audience
A blog is an excellent platform of communicating with your prospective and existing clients. To any business with a product in the market, feedback is a valuable asset to their business, and some do even pay a huge sum of money to get to know what their clients are saying about their products. Thus having a blog can really give you a good chance to obtain feedback from your clients by letting them interact with your company through the blog, and consequently cut down the cost of market research and also improve on the quality of the product. View my Blog here SEO Consultant India
2. Improve websites SEO
Whether you have a website or not, a blog can be a very helpful tool to get visibility through search engines. Blogs are normally content driven, and this is what search engines normally look for. Therefore, your company needs content rich blog that has keywords related to your niche so that you’ll take advantage of leads from search engines. You can share with your clients your company press releases, product descriptions and informative articles in the blog. Don’t forget expert seo mumbai to optimize your website
3. Build a brand
Having a frequent interaction with your clients leads to more trust in your company brand. Using a blog as an interaction platform with your clients ensures that you are up to date with their tastes and preferences, and so, you can take action aimed at improving the products. The result is that more and more clients will like your products and also your general company brand.
4. Showcase your products
A blog can be used as an economical channel of advertising your products. Even if you have a website, a blog has a better chance of getting accessed by more visitors than your website since blogs are content driven and therefore friendlier to search engines. You can place adverts of your products in the company blog or even sell them directly as most blog systems today can support shopping carts. In addition, your company can post press releases in the blog to let clients know of new and upcoming products and get to know what they think about them.
5. Leverage income
Your company can use a blog to sell products directly or promote them. This will definitely increase the sales besides giving your clients a chance to express what they think about the product. You can also promote other people’s or businesses products by placing adverts on your blog and get revenue as well. However, to get a significant amount of income through publishing adverts requires your blog to have much content and rank well in search engines.
November 29, 2010 No Comments
When started out as an enthusiast business starter, I didn’t know what was ahead of me; at least not as much as it came to be. Every plan seemed in place, and although I found my business plan faultless, I believed there could be challenges though not as much as to make me change my plot. This is not strange with most people especially when it comes to the aspect of marketing that usually rocks new starters.
But as I later came to find out, the best way to learn what works for you and what doesn’t is by rolling up your sleeves and getting your hands dirty. Most people will argue that, but marketing is so important that everyone in your business, including your secretary should be doing. Here, am going to share you some secrets that transformed my tiny business struggling to pay its bills to a decent company with a bright future.
1. Get involved in marketing too
One of the mistakes business owners do is leave marketing to the marketing department. Hiring a marketing employee is not enough; you will have to put your time on selling the benefits of your products to your target customers every time you get that chance. Remember, as a small business owner, no one else knows your business better than you. You have the greatest passion for what you do, don’t you? And that’s the reason why your marketing energy should always be on the go. Eventually, even your marketing employees will emulate you.
2. Give marketing the lion share budget
Needless to say, if you find that your business is spending more money paying salaries than marketing your product, then you need to think again. Keep significant funds for marketing because you know you really need it. Marketing is about getting as many as your potential customers know about the existence and the benefits of your products. The more you reach out to, the more likely you are going to sell. Consequently, your profit will rise and you’ll be smiling all the way to the bank with a fatter earning. That’s all marketing is all about.
3. Try innovative ideas for marketing.
There are many times when an idea struck, and I shortly thought that it’s dumb. My marketing guy pushed for it, and the results turned out to be wonderful. Never be afraid of trying out a marketing strategy, especially when it comes to grabbing the attention of your target customers. People are lured by unique things. Try various innovative ideas and get people to ask for your products.
4. Never ignore local market
With proliferation of online marketing, most businesses are concentrating on selling to distant customers while leaving those in their yard needy. Buyers who are close to your store are more likely to walk in your shop and buy a product than a distant online buyer who has seen your products on the website. Serving the buyers in your market also gives you some guarantee of selling because most people trust what they can physically see. Those buyers walking by your store are very valuable to your business and you should not ignore them
5. Embrace technology
85% of my customers have known my products through the internet. Online marketing is a channel every business owner should embrace. It has huge potential when it comes to showcasing what your business is offering to a wide pool of customers and cutting down the marketing cost. In fact, the ratio of offline marketing budget that I used in my first online marketing campaign to that of online is unbelievable! Offcourse don’t forget to utilise professional seo company to optimize your website.
Most of small business starters are afraid of selling their products online. But like I said, don’t be afraid to try out anything sensible. Remember, business is about taking risks, and that’s what normally makes a difference.
Share your ideas of marketing here that you learnet hard :)
November 17, 2010 No Comments