We all have seen that few sites really rank well and those sites include the keywords in their domain name itself. So how exactly they rank well on search engines by booking a keyword based domain and other seo tactics.

Include Keyword in Domain

It’s very important to do some research on domain before you think about designing your website.  If you domain include the most important keywords itself in the domain then it will help a lot to rank well on search engines.

For example you have a Bakery business in Florida and your company name is XYZ. I would recommend buying a domain that includes the ‘bakery’ keyword in the domain itself. Sample domain would be

floridabakery.com

bakeryfl.com

You can notice how ‘bakery’ keyword is included in the domain. If you target business area is very specific or your client resides to a particular city then it’s advisable to include the city name as well in the domain.

Make search engine friendly website

User and search engine friendly website usually rank well on search engines. So the question is how to make a search engine friendly website? Follow below tips:

• Make sure search engine’s spider can crawl your entire site.
• Use sitemaps to improve spider ability. Keep sitemap link at the home page.
• Search engines can’t see images, JavaScript, or Flash animations.

Develop content for users

Always offer good information to the end user about your product or services. This helps the users to keep reading and going through your website. Use simple English, don’t use jargons. Follow below tips for developing search engine friendly content:

• Always write web content focusing on your targeted keyword.
• Always write content about your product and services and offer good enough information for the end user.
• Don’t write small article or web content, make sure that total no. of wording should be above 300 of words.

Build Links for your website
We have finished 40% of our work by performing above task. Now the question is, by just designing and putting search engine friendly content, how far the website can do well. Well without much back link, your website will be invisible on first 2-5 page. If your keywords / products / services are bit tough and there are no. of competitors then you must have to think about building back links.

There are several seo expert and seo specialist available in the market who can build good amount of back links but make sure to hire a professional one who can follow search engines guidelines otherwise your website might blocked for unethical link building practice.

Talked enough what not to do, now let’s have a look how to build back links for your website:

• Ask to friends, relatives, colleague to provide back links to your website. This is best option since you know them and your buddy won’t hesitate to put a link on their website.
• Try to get back links from related websites, if you are selling bakery then try to get back links from food related websites.
• Do submission on good directories, this might take some time to get it approved.
• Post your article on other sites as guest blogger.
• Use blogs to build some back links.

SEO is neither easy nor very tough until you know how exactly to perform several activities to make a plan to rank well your website on search engines.  Do you have any other idea? Feel free to leave your comment, cheers.